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Carly Figman

Community Engagement Coordinator

Carly is a dynamic networker with a rich background in sales and marketing. Passionate about helping businesses and entrepreneurs grow, she will support early stage startups through CEI’s Validation Lab. In this role, she will guide founders through the customer validation process to help them determine product and market fit.

Carly started her career in sports and entertainment marketing, where she worked on major sporting events and large-scale concerts, including international soccer matches and entertainment events at the State Farm Stadium. She later worked with a major health and wellness company to develop sales programming and in project management. Most recently, she implemented account-based marketing strategies to proactively increase sales through better audience segmentation and program activity analysis.